Sira Naturals – PSA

Sira Naturals – PSA

Mike and Francy from Sira Naturals, a Massachusetts-based cannabis lab, wanted to share their views on safe marijuana consumption when the legalization went public.

They contacted Gallantry with a very short timeframe and a specific goal – a one-shot, sub-60-second PSA with a casted actress in black & white.

Gallantry turned the project around in less than a week so that it could presented at the joint press release with the Massachusetts Department of Highway Safety.

The video was shared with multiple press outlets the following day.